CHARLOTTE, NC (Rick Rothacker/The Charlotte Observer) - A Saturday night concert. A wine bar. And a special hang-out area for Wells Fargo customers.
After a one-year hiatus, the Wells Fargo Championship golf tournament is back at Quail Hollow Club in Charlotte next week with some new attractions.
The PGA Tour stop that dates to 2003 moved last spring to Wilmington to make way for the PGA Championship, which drew record crowds at Quail Hollow in August. Now the Wells Fargo is back at its traditional home, and new management is looking to spice things up.
Of course, the biggest way to ratchet up excitement is out of the organizers' hands: Revived superstar Tiger Woods has until Friday to sign up to play in the tournament, joining other big names such as Ricky Fowler, Phil Mickelson and Masters winner Patrick Reed.
"We would love to have him," said tournament director Gary Sobba. "He's been here many times. We're prepared for him if he commits. Obviously, we think he would positively impact the field."
Fans who come out next week will likely compare the event to their memories of previous Wells Fargo Championships as well as last year's PGA Championship, which gave Charlotte its first taste of a golf major. But organizers are working on a new experience.
"We really don't compare ourselves to the PGA," said Sobba, noting the prominence of the sport's four majors. "But when we talk to our clients they are so ready to have their Wells Fargo Championship back. Based on gate and corporate partnerships and ticket sales, this is one of the best events on the PGA Tour."
The tournament doesn't disclose ticket sales, but the event is expected to draw around 35,000 fans a day or possibly more, Sobba said. The PGA, by comparison, drew more than 40,000 on some days.
"We still have tickets," Sobba said. "We encourage people to continue to buy."
Some of the corporate hospitality venues have already sold out, but spots are still available, including in a new venue near the 18th green, Sobba added.
For those going out to the course next week, here's more on what you need to know: