Charlotte butcher admits 'mistakes' after WBTV investigation

Published: Jul. 11, 2015 at 3:31 AM EDT|Updated: Jul. 13, 2015 at 7:06 PM EDT
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CHARLOTTE, NC (WBTV) - The owner of a Charlotte butcher shop is apologizing to his customers after an On Your Side Investigation centered around his business showed shoppers may not be getting what they were paying for.

Victor Giroux, owner of "What's Your Beef?" butcher shop in Charlotte's Ballantyne neighborhood, posted a lengthy note on the business's Facebook page Friday night.

"My sincerest apologies for the mistakes I have made," the post reads. "I am posting this to explain to you the truth about the last 8 years of running my business."

Giroux continues, "My meat sources are as follows: Colorado Beef, Prestige Farms, Frontier Meats, and Restaurant Depot. I have been utilizing these vendors over the last 8 years."

He wrote, "I apologize for misrepresenting the fact that the meat was from local vendors and for that I am truly, truly sorry."


The letter was posted less than 24 hours after WBTV's story aired.


Over several months before the story aired, three different customers contacted WBTV about the business. All had questions about where Giroux gets the products he sells in his store. "WBTV Investigates" visited the store on several different occasions to look and to buy. Giroux told us then that the meats were "all local."

Our cameras, though, spotted him shopping not a local farm, but at a local Sam's Club. When asked directly if he sells meat's he bought at Sam's Club he said "no."

Giroux said in his post Friday night, "I assure you that the meat you have been buying from me (the products you loved for the last 8 years) is of the highest quality and not from Sam's. I will still continue to have those top-notch products and I will no longer source any of my meats from Sam's."

Giroux's post however makes no mention of two products WBTV bought in the store, ground lamb and a bison filet. Both items were sent off for species testing and both were found to be beef, not the lamb or bison we purchased.

The post states that the store owner has been reading emails "over the course of the day and I am deeply sorry to all the people that I let down. I understand that I have lost the trust in many of my customers and for that I am deeply sorry."

Giroux finishes the post, "I hope to weather through this storm because of my dream and the truth. I don't want this to cause you to give up on me or the store. My deepest regrets, Vic Giroux."

If you were a "What's Your Beef?" customer and would like to file a complaint, Mecklenburg County says you can do so by following this link:

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