Cheerwine, City of Salisbury to host 2023 Cheerwine Festival

Thousands of fans from all over will gather to enjoy a day filled with live entertainment...
Thousands of fans from all over will gather to enjoy a day filled with live entertainment featuring multi-platinum indie-alternative rockers Neon Trees.(Submitted photo)
Published: May. 15, 2023 at 7:53 AM EDT|Updated: May. 15, 2023 at 10:20 AM EDT
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SALISBURY, N.C. (WBTV) - Cheerwine, the South’s favorite cherry soda, and its hometown of Salisbury will welcome fans from near and far when The Cheerwine Festival returns Saturday, May 20, from 12 to 10 p.m.

Festivalgoers will enjoy live entertainment from a variety of acts, including multi-platinum indie-alternative rockers Neon Trees; Cheerwine-inspired food and drinks; arts and crafts, including unique Cheerwine items from over 45 artisans and vendors; the Rowan Museum’s Cheerwine history exhibit; two beer gardens; kid-friendly activities; and more.

And best yet, a portion of all drink sales from Cheerwine tents will benefit Rowan Helping Ministries, a nonprofit that provides shelter services, a food pantry, transitional housing programs and more for residents of Rowan County.

The inaugural festival was held in 2017 to celebrate Cheerwine’s 100th anniversary. Since then, it’s welcomed tens of thousands of fans and boosted Salisbury’s economy by millions of dollars.

For more information on the festival, visit Cheerwine’s website.

Music lineup:

Food vendors:

  • 40 vendors from across the Carolinas will offer dishes, many featuring Cheerwine, including BBQ, funnel cakes, ice cream, snow cones, tacos and more
  • Food Lion’s “Carolina Brands” experience will offer a variety of regional flavors from brands like Cook Out and Cackalacky

Beer garden:

  • 10 breweries, including NoDa Brewing Company, will be pouring Cheerwine-infused craft beer

Additional activities:

  • Arts and Crafts: From honey to handmade soaps, over 45 artisans and vendors will offer unique art, crafts and Cheerwine merchandise
  • Cheerwine Historical Exhibit: Discover Cheerwine’s history at the Rowan Museum. This free exhibit will take fans on a walk through the soft drink’s fascinating story
  • F&M Bank Kids Zone: This family-friendly area will include activities and entertainers, such as stilt walkers and jugglers
  • History of Cheerwine Trolley Tours by F&M Bank: This free tour will showcase historic downtown Salisbury as well as significant Cheerwine locations and murals
  • Sunshine Stage: This shaded area will feature local musicians and includes a “relaxation station” with comfortable rocking chairs courtesy of Troutman Chairs

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury. Owned by the Carolina Beverage Corporation, the 106-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO.