Visitor spending soaring in Cabarrus County

Visitor Spending Increased by 67.2 Percent to $480.8 Million
Cabarrus County had the sixth highest visitor spending growth rate in the state last year and...
Cabarrus County had the sixth highest visitor spending growth rate in the state last year and was among the top counties for percentage increases in tourism employment growing 21 percent from 2020.(WBTV File)
Published: Sep. 17, 2022 at 4:31 PM EDT
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CABARRUS COUNTY, N.C. (WBTV) - Domestic and international visitors to and within Cabarrus County spent $480.8 million in 2021, an increase of 67.2 percent from 2020. The data comes from an annual study commissioned by Visit North Carolina, a unit of the Economic Development Partnership of North Carolina.

Cabarrus County had the sixth highest visitor spending growth rate in the state last year and was among the top counties for percentage increases in tourism employment growing 21 percent from 2020.

“With several new offerings and the return of major events, this destination provided eager travelers exciting ways to reconnect in 2021,” said Cabarrus County CVB President and CEO Donna Carpenter. “While our hospitality partners continued to deliver extraordinary experiences, the CVB’s efforts to support them spanned from prioritizing workforce development to launching Cabarrus Burger Madness. Along with emphasizing the significant value of tourism in Cabarrus County, these statistics reflect the collective dedication of our hospitality community.”

“Tourism has seen a strong recovery in Cabarrus,” said Owen Parker, Chair of the Cabarrus County CVB Board of Directors and General Manager of Hilton Garden Inn Charlotte/Concord. “Our CVB team is leading the charge in developing the kind of experience that will further drive demand. With their leadership and forward thinking, this destination’s tourism industry will continue to prosper.”

2021 Cabarrus County Tourism Impact Highlights:

  • The travel and tourism industry directly employs more than 4,065 people in Cabarrus County
  • Total payroll generated by the tourism industry in Cabarrus County was $140.4 million
  • State and local tax revenues totaled $36.1 million from travel to Cabarrus County
  • Taxes generated by visitor spending represent a tax savings of $155.62 per resident
  • Cabarrus County ranks 13th in total visitor spending among North Carolina’s 100 counties

These statistics come from the “Economic Impact of Travel on North Carolina Counties 2021,” which can be accessed at partners.visitnc.com/economic-impact-studies. The study was prepared for Visit North Carolina by Tourism Economics in collaboration with the U.S. Travel Association.