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Reserved grandstand seating sold out for this weekend’s Coca-Cola 600 at Charlotte Motor Speedway

Cabarrus Convention Visitors Bureau seeing hotel occupancy now ahead of pre-pandemic levels
The reserved grandstand seating is sold out for this weekend’s Coca-Cola 600.
Published: May. 24, 2022 at 2:23 PM EDT
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CONCORD, N.C. (WBTV) - It’s the kind of thing that tourism officials have waited for more than two years to say; hotel occupancy is heading in the right direction. And for officials at the track, there was also great news; the reserved grandstand seating is sold out for this weekend’s Coca-Cola 600.

Speedway officials announced today that reserved grandstand seats for Sunday’s Coca-Cola 600 have sold out. Only standing-room-only access in the popular Turn 4 Sun Deck remains for fans who don’t want to miss any of the action at the crown jewel event.

“For many fans, the Coca-Cola 600 is a bucket-list experience,” said Greg Walter, executive vice president and general manager of the iconic 1.5-mile superspeedway. “We’re thrilled to host a sellout crowd this year, with fans joining us from all 50 states and 12 foreign countries as far away as Australia. From A-list music acts at Circle K Speed Street to our patriotic pre-race salute to the U.S. Armed Forces, we promise to show our fans why there’s no better place to be than America’s Home for Racing on Memorial Day Weekend.”

“We are thrilled to welcome race fans back to Cabarrus County,” said Julie Hinson, Communications Director for the Cabarrus Convention Visitors Bureau. “Over the past few months we’ve seen hotel occupancy levels trending ahead of pre-pandemic levels, so that’s being driven by leisure travelers.”

The hospitality industry was one of the segments hardest hit by the pandemic. In 2020 after restrictions went into place, Cabarrus County reported that $24 million in hotel revenue was lost just between March and September. That was a 60% drop from 2019 and meant a loss of over $540,000 in local taxes.

It’s significant too since tourism is responsible for more than 4600 local jobs and almost $500 million in visitor spending. 1400 jobs were lost just in the hotel category during the March-September, 2020, period.

“It’s been quite devastating for us here in Cabarrus County,” Donna Carpenter, President and CEO of the Cabarrus Convention Visitors Bureau said at the time.

Local officials say they’re happy to see crowds coming back into Cabarrus for the Coca-Cola 600 weekend, and also for Circle K Speed Street to come to Concord from uptown Charlotte.

“Charlotte Motor Speedway is the new home for Circle K Speed Street so there will be all new offerings there for food and music, driver appearances, that’s really exciting,” Hinson added.

North Carolina Gov. Roy Cooper, former NASCAR driver Michael Waltrip and regional mayors will join Charlotte Motor Speedway officials on Thursday to preview Circle K Speed Street and the Coca-Cola 600 race weekend. The special guests will tour the all-new Circle K Speed Street entertainment zone where fans from 50 states and 12 foreign countries will enjoy concerts, food and interactive activities leading up to the historic 63rd running of the Coca-Cola 600 NASCAR Cup Series race on Sunday night.

Fans are now hoping for good weather leading to and through the Memorial Day weekend.

“So we’re spending the whole week over there at the Camping World and just taking in everything and very excited,” said Kathy and Kenny Carpenter. They are making their first visit to Charlotte Motor Speedway. “Probably just tour the different cities, yeah, definitely interested in the history of the downtowns, so right now we’re on our way to go see Denny Hamlin, do the Dale Trail.”

“There’s ton of indoor and outdoor attractions to see and do around the region,” Hinson added. She says visitors should pick up a free Visitor’s Guide from the CVB, 10099 Weddington Rd Ext. Suite 102 in Concord, or from the CVB van that will be set up at the speedway.

Fans hoping to take in the action in person need to act fast. A limited number of standing-room-only tickets are available for just $40 and kids 12 and under can enjoy the Coca-Cola 600 for just $10. Additionally, college students with a valid student ID can get a ticket to the Sun Deck for just $25. The Turn 4 Sun Deck features great views of the legendary 1.5-mile quad-oval and the giant Speedway TV, plus a bar, concessions, cornhole and music.

Infield wristbands good for admission Friday, Saturday and Sunday are also still available, as are select reserved seats in premium areas such as the frontstretch clubhouse.

While Sunday tickets are limited, reserved grandstand seats remain for Friday’s double-header featuring the General Tire 150 (ARCA Menards Series) and the North Carolina Education Lottery 200 (Camping World Truck Series). Grandstand seating is also still available for Saturday’s slate of action, which includes the Alsco Uniforms 300 (Xfinity Series) showdown as well as NASCAR Cup Series practice and qualifying for Sunday’s Coca-Cola 600.

Any weekend race ticket is also good for access to Circle K Speed Street, which is being held just outside the speedway’s Turn 1. With more than 10 acres of music, interactive displays, driver appearances and more, Circle K Speed Street brings yet another layer of family fun to the can’t-miss weekend of activities. Grammy-nominated rapper Flo Rida will kick off this year’s music and motorsports celebration on Friday night, while legendary rock group Steve Miller Band will take the stage Saturday night.

The party moves to the infield frontstretch on Sunday as legendary rock group Lynyrd Skynyrd takes the stage for an hour-long pre-race concert before the patriotic pre-race salute to the troops. Fans who upgrade their grandstand ticket to a Track Pass will have stage from access for classics like “Freebird” and “Sweet Home Alabama” as well as driver introductions.

TICKETS:A limited quantity of standing-room-only tickets are still available. Fans can find updates on schedules and purchase tickets online at www.charlottemotorspeedway.com or by calling the ticket office at 1-800-455-FANS (3267).

Charlotte Motor Speedway contributed to this story.

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