CHARLOTTE, N.C. (WBTV) - Fundraising for charities is looking much different then they have in years past. This time of year is when fundraising really kicks into high gear. It’s when charities see the most money going into the coffers. But with the pandemic raging it’s changed everything, and charities have had to change with it.
Philip Sanford works with “Get Your Rear in Gear” Charlotte. They raise money every year for folks dealing with colon cancer. Sanford says the cause is personal to him, because he lost his mother Mary Kay from the cancer.
“It’s the second deadliest form of cancer behind lung cancer,” he said.
Money they raise is desperately needed by people who have been diagnosed with the disease, because just getting screened is enough to bankrupt some people.
“You’re looking at over $3,000,” explained Sanford.
Every year, the foundation hosts a 5k run making up to $200,000 dollars. The run is still on, but because of the restrictions, much of it will now be held virtually.
“We’ll also be having a week-long virtual event” explained Sanford, “where people can do a 5k walk, do a 5k run.”
Virtual events and fundraisers may become much more mainstream because of the virus.
“They don’t have to cancel these events, they just change the way they look.”
John Allred is the CEO of Wheelhouse Media. They send equipment to companies all over the world, then host their events though their on-site production studios. But shifting gears in the beginning of the pandemic proved challenging.
“We went through April, May like everybody else wondering if we were going to have a business,” he said.
The production house usually works on getting sports and concerts on a livestream platform. But they are certainly seeing more charitable events on their “to-do” list.
“And now translating that into the non-profit space to help organizations transition their galas into a virtual event,” said Allred.
Friday night, there’s a virtual benefit concert helping out the homeless in the Charlotte area. They also have a GoFundMe account which is raising cash for the cause.
“The generosity in Charlotte has made a big-big impact on people,” said Sanford.
If you’d like to watch that concert, you can do that here: