WBTV #1 Again in November
CHARLOTTE, N.C. (WBTV) - WBTV was once again the most-watched local station sign-on to sign-off among adults in the Carolinas, a title it has held or shared for each of the past 5 months. The CBS affiliate also dominated the coveted 25 to 54-year-old demographic in afternoon and early evening newscasts, spurred by substantial growth at 6 pm.
“This is a result of hard work and focus,” said WBTV Vice President and General Manager Scott Dempsey. “We set a goal to grow at 6 pm and through the tremendous efforts of our news team, particularly with our On Your Side Investigations and extended Election coverage, we’re seeing the payoff.”
WBTV News at 6 pm grew 10% over October and 5% over November 2019 to take the top spot among 25-54-year-olds. WBTV News also saw wins at Noon, 4 pm, 4:30 pm, 5 pm, and 5:30 pm.
It was a great November Sweeps for QC Morning and QC@3, the lifestyle talkers from WBTV’s QC Life team. At 9 am, QC Morning grew by 13% over last November to earn a share of the top spot. QC@3, in just its second November ratings period since launching in 2019, shot up by 40% to take the top spot at 3 pm in the 25-54 demo.
Ratings in the Charlotte television market, the 23rd largest in the nation, are measured monthly by Nielsen Research. The December 2020 ratings period started December 3 and measures through the 30th.
Source: Nielsen LPM data; November 2019, October 2020, and November 2020
WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area according to research. Being “On Your Side” for the community is the guiding principle of WBTV and helps drive its award-winning newscasts and quality local journalism. Visit www.wbtv.com to learn more.
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