(CBS News) - Oreo's latest collaboration with streetwear brand Supreme isn't such a sweet deal. Supreme's designer Oreos launched in New York City Thursday, and they're already selling on eBay for more than $10,000.
Supreme, the mega-popular brand known for limited-edition merchandise and dedicated fans, recently announced its partnership with Milk’s Favorite Cookie as part of its Spring/Summer 2020 drop. The treats are colored Supreme’s signature bright red and feature its iconic logo scrawled across both the cookie and the similarly-shaped rectangle packaging.
Both brands are known for bizarre collaborations. Oreo has previously worked with Mickey Mouse and Google Android, while Supreme has teamed up with the likes of New York City’s MTA and Budweiser.
Interest in the latest collaboration was clear: Oreo’s tweet announcing the drop has more than 100,000 likes.
The Supreme Oreo cookies allegedly retail at $8 for three cookies — an already steep increase from the originals — and can only be purchased at Supreme stores, not in supermarkets. But following their Soho, New York, launch Thursday, some of the cookies started selling on eBay for thousands of dollars.
Supreme and Mondelez, the company that owns Oreo, didn’t immediately respond to CBS News’ request for comment.