Project Pink: Dozens of uninsured women visit ‘breast center on wheels’ for free mammogram

Updated: Sep. 19, 2019 at 2:02 PM EDT
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CHARLOTTE, N.C. (WBTV) - Forty uninsured women over age 40 were provided with a free mammogram Tuesday through “Project Pink.”

Project Pink’s mobile mammography unit travels to different locations to alleviate transportation hurdles, providing easier access for many women. The mammograms are performed inside the bus, described by Project Pink as a “breast center on wheels with all the latest technology."

This marks the fourth year WBTV has been a host site for the event, made possible through a partnership with Atrium’s Levine Cancer Institute and Charlotte Radiology.

If you would like to donate to Project Pink or fund a mammogram click here.

Twenty-two percent of cancers diagnosed are in women between ages 40 and 49, according to Charlotte Radiology. “Mammography is the ONLY screening method that consistently proves to reduce cancer deaths,” the organization says.

Many women without insurance coverage skip having a mammogram because of the out-of-pocket cost, which is estimated to be around $150.

"When I think about a woman who is in a position between choosing to put food on the table or screening yourself, it makes it so much more meaningful,” Charlotte Radiology Account Specialist Shawna Plate said.

In addition to mammograms, Project Pink provides follow-up care for eligible women who may need a biopsy, ultrasound or diagnostic test.

Forty women have been registered for a mobile mammogram appointment outside WBTV on October 8. The appointments are scheduled throughout the day, from 7 a.m. to 4:30 p.m. Pre-registration is required and Project Pink will not accept walk-in appointments.

Those who miss the event can call Levine Cancer Institute and schedule a free mammogram at a future Project Pink event by calling 980-442-3075 or emailing

Project Pink eligibility guidelines:

  • Must be 40 years or older
  • Must not have insurance covering annual mammograms
  • Must reside in Mecklenburg County
  • Must have a primary care provider
  • Must be one year since previous mammogram
  • Must not be pregnant or breast-feeding
  • Must have no new breast lumps/concerns or pre-existing conditions (patients experiencing breast problems are urged to contact their primary care physician immediately)

If you would like to donate to Project Pink or fund a mammogram click here.

Health officials say 75% of breast cancer diagnoses are in women with no family history.

Project Pink: “Together we are saving lives."

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