UNION COUNTY, NC (WBTV) - A $25,000 reward is being offered for information in a hit-and-run that killed a bicyclist in Union County Saturday afternoon.
Authorities say someone hit 53-year-old Jeffrey S. Masingill on Rocky River Road near Newtown Road in Monroe and took off.
Masingill was airlifted to a hospital where he later died.
Rocky River Road has changed since resident Steve Griffin grew up there 50 years ago.
"It's a dangerous stretch of road," Griffin says. "It really is."
He used to see 20 cars a day. Now, he lives there with a family of his own.
"I have to wait on it seems like 25-30 cars before I can actually get out of my driveway," he says.
Union County Crime Stoppers partnered with the company Masingill worked for, Cyril Bath, to bring awareness and help solve the case.
The driver took off, leaving not one spec of evidence for investigators. "Those few moments might have been something that might have saved his life," Griffin says.
The 53-year-old husband and father was the new president of Cyril Bath. Tuesday, the company upped a Crimestopper group's reward for any information leading to who did this, from $5,000 to $25,000.
A company representative says in a statement, "Jeff was a dynamic leader of our company, whose impact will be ongoing. We just want to help bring some closure to this tragedy for his family as well as the Cyril Bath family."
Most Rocky River Road neighbors, including Greg Stephens just down the road from Steve Griffin, want to see the speed limit on the busy country road lowered.
"There's a lot of bicyclers, motorcycles," he says. "Even when I go out on my tractor, that is a little scary out there."
He says many drivers ignore the double yellow lines.
"You're maybe going 20 miles per hour at the most, cars will come flying by, maybe 50 or 60 miles per hour in a no passing zone," he says.
An entire community is now urging whoever has any information on what happened to Masingill that day, to come forward.
"Not so much for the reward," Griffin says. "Just because it's the right thing to do."
Highway patrol investigators tell WBTV without witness info they have very little to go on. Right now all they have is the mangled bike, Masingill's exercise watch, and the medical examiner's report, which is expected to be completed soon.
Union County Crime Stoppers is asking whoever may know something to come forward. Their tip line is 704-283-5600.