PINEVILLE, NC (WBTV) - Carolina Place Mall was significantly busier than usual on Thursday, as hundreds of families waited in line at Build-A-Bear for a chance to score a good deal.
Build-A-Bear launched a promotion called "Pay Your Age" in which customers paid the same number for a bear as how many years in age.
Samantha Brimley tried to get a head start by getting to the mall at 8:30 a.m. with her three kids. She says there was already 200 people in line.
"When I got there, I contemplated leaving because the line was so long," Brimley said.
She says it took them five and a half hours to get through the line.
When asked if the wait was worth it, she said 'no.'
The stuffed animals range from about $14 to $28 on Build-A-Bear's website.
Lines got to be so long, Build-A-Bear had to shut down the promotion. Many were turned away, but were given vouchers to redeem at a later date.
"I was hoping to get a my little pony," One little girl said after being turned away.
"It was a $15 off voucher which was better than nothing," Michelle Smith said.