Duke tested the marketing appeal of sex and power on monkeys, an - | WBTV Charlotte

Duke tested the marketing appeal of sex and power on monkeys, and PETA isn’t happy

(Pixabay) (Pixabay)

RALEIGH, NC (Aaron Moody, News & Observer) - People for the Ethical Treatment of Animals isn’t pleased with the way monkeys were treated during a Duke University study on the power of sex and social status in advertising.

PETA claims researchers kept 10 rhesus macaques thirsty during the course of experiments detailed in the study by researchers from Duke and Stanford universities, the University of Colorado-Boulder and the University of Pennsylvania.

The study, published Feb. 20 in the journal PLOS ONE, showed that the monkeys preferred brands “repeatedly paired with images of macaque genitals and high status monkeys.” The monkeys participated by using touch-screen devices.

“Our results endorse the hypothesis that the power of sex and status in advertising emerges from the spontaneous engagement of shared, ancestral neural circuits that prioritize information useful for navigating the social environment,” the study says.

In a similar study in 2005, former Duke neurobiology professor Michael Platt and other researchers showed that male monkeys declined water for the chance to view the genitalia of female monkeys and the faces of monkeys high in status.

The latest study included a line indicating “outstanding care of the monkeys.” But PETA disagrees.

In an email to Duke University President Vincent Price on March 2, PETA called for an investigation into Duke Institutional Animal Care and Use Committee’s approval of Platt’s experiments on monkeys.

“In order to compel (the monkeys) to perform this absurd task, experimenters first deprived them of sufficient water so that they would be thirsty and therefore desperate for the small drops of fruit juice that they received as a ‘reward’ for their “cooperation,” PETA said in a statement. “This experiment … concluded that associations with sex and power sell products, something we’ve known is true for humans for decades. And human volunteers could easily have been used instead.”

PETA is also asking that the University of Pennsylvania end Platt’s advertising experiments on monkeys and call for his resignation. The group also plans to contact the companies whose logos were used in the experiments, including Pizza Hut, Nike and Acura.

  • Local NewsMore>>

  • Man arrested in 2014 homicide case

    Man arrested in 2014 homicide case

    Wednesday, August 22 2018 12:04 AM EDT2018-08-22 04:04:42 GMT
    A man accused of killing another man four years ago was arrested Tuesday. (WBTV)A man accused of killing another man four years ago was arrested Tuesday. (WBTV)

    Aric Demond Adams, 25, is charged with murder in the killing of Romon Antonio Williams. 

    More >>

    Aric Demond Adams, 25, is charged with murder in the killing of Romon Antonio Williams. 

    More >>
  • Residents weigh in on how Charlotte decides what areas get more affordable housing

    Residents weigh in on how Charlotte decides what areas get more affordable housing

    Wednesday, August 22 2018 12:02 AM EDT2018-08-22 04:02:44 GMT
    (Amanda Foster | WBTV)(Amanda Foster | WBTV)

    Right now, the city is considering changes to its Housing Locational Policy, which serves as a guide for where council will approve new affordable housing projects receiving financial support from local, state and federal government throughout the community.

    More >>

    Right now, the city is considering changes to its Housing Locational Policy, which serves as a guide for where council will approve new affordable housing projects receiving financial support from local, state and federal government throughout the community.

    More >>
  • VIDEO: Good News reporter goes viral testing out clip-on bangs

    VIDEO: Good News reporter goes viral testing out clip-on bangs

    Tuesday, August 21 2018 11:07 PM EDT2018-08-22 03:07:38 GMT
    Good News reporter Kristen Hampton tries on clip-on bangs to cover up "forehead hickies" (Screengrab of Facebook video)Good News reporter Kristen Hampton tries on clip-on bangs to cover up "forehead hickies" (Screengrab of Facebook video)

    WBTV’s Good News reporter Kristen Hampton added Justin Beiber inspired bangs to her hair in an attempt to cover up the forehead hickies she developed after trying out anti-wrinkle face cups.

    More >>

    WBTV’s Good News reporter Kristen Hampton added Justin Beiber inspired bangs to her hair in an attempt to cover up the forehead hickies she developed after trying out anti-wrinkle face cups.

    More >>
Powered by Frankly