WBTV partners with Red Cross in Matthew relief drive

Help Hurricane Matthew flood victims

WBTV has partnered with the American Red Cross to raise funds for those affected by Hurricane Matthew.

Flooding from the storm has displaced families and devastated communities across the Carolinas, prompting the urgent need for food, shelter and other assistance.  The American Red Cross is in the affected communities providing relief supplies, emergency response units, personnel and support for long-term reconstruction.  Donations are needed to sustain those efforts.

"This storm has created such a disastrous impact on so many people and we know our viewers share our desire to make a difference," said Scott Dempsey, Vice President and General Manager of WBTV. "We embrace our responsibility as a local broadcaster to provide support and encourage our audience to help by making a donation."

An automatic $10.00 donation may be made via text by sending "MATTHEW" to 90999.

Donations are also accepted at local Harris Teeter grocery stores.  At checkout, shoppers have the opportunity to donate $1, $3 or $5 in support of American Red Cross efforts.

One-hundred percent of those proceeds from the in-store campaign will be donated.