Charlotte among top markets nationwide for new political ad buys

Political ads target Charlotte area

CHARLOTTE, NC (WBTV) - The Charlotte market is among the top markets in the country for new political ad buys made by senate candidates and non-candidate groups that run issue ads.

The ranking is updated daily by, a project of the Sunlight Foundation, based on filings made by station with the Federal Communications Commission.

According to FCC filings tracked by the website, Charlotte ranks ninth for number of ad buys made by senate candidates and seventh for the number of non-candidate issue ad buys.

A review of FCC filing data since April shows more than 7,000 ad buys have been made at North Carolina TV stations since mid-April, a month after the primary for all elected offices accept US House of Representatives, which was held in June.

Data filed through the third full week of September showed Charlotte TV stations had placed 2,094 orders for political ads, second only to TV stations in Raleigh, which had taken 2,190. Stations in the Greensboro-High Point-Winston Salem market came in third place with 1,587 orders for political ads. The Wilmington and Greenville-New Bern-Washington markets each had roughly 500 orders each. WLOC, the ABC affiliate in Asheville, NC took in nearly 90 orders through the period included in our data.

The demand for political advertising space is at an all-time high. FCC documents filed by WBTV show the station charging some non-candidate political groups as much as $3,800 for a thirty second spot on the 6 p.m. news.

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