Classroom Central ad campaign

Classroom central ad campaign

To help Classroom Central raise money and donate school supplies to low-income students in Charlotte-Mecklenburg Schools, Eric Mower + Associates (EMA) has taken the first-day-of-school pictures that normally flood social media and offered a stark contrast.

Unlike the typical photos of smiling kids proudly holding up signs to commemorate the first day, the philanthropy’s social media campaign – which runs from Aug. 22 to Sept. 9 – will feature photos of disadvantaged children showcasing troubling statistics.

The poverty level means many teachers spend an average of $500 to $1,000 of their own money each year to provide school supplies for those students. 

This year’s goal: supply children with a total of 1.8 million of those basic tools.

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