WBTV achieves record audience with Super Bowl 50!

WBTV achieves record audience with Super Bowl 50!


Scott Dempsey
Vice President, General Manager, WBTV
(704) 374-3715

WBTV's broadcast of Super Bowl 50 broke records.  The game reached 1,426,000 local viewers.  Since Nielsen began measuring viewing here with LPM (Local People Meter) technology in 2010, no Charlotte television station has ever achieved higher ratings.1

Viewing peaked between 7:45 p.m. and 8:00 p.m. when 90% of all Adults 25-54 (A25-54) watching television were watching the Carolina Panthers and Denver Broncos on the NFL's largest stage.2  That share of audience is likely the highest WBTV has had since taking the airwaves as the Carolinas' first local television broadcaster back in 1949.  WBTV tied Minneapolis' WCCO for the highest A25-54 ratings nationwide for the game, and Charlotte viewers edged Denver viewers overall.3

The game proved to be an enormous opportunity for WBTV News, with the station broadcasting live from San Francisco in a one-hour primetime special on Friday night that won its time period.  With newscasters Paul Cameron, Molly Grantham, Delano Little, Kristen Hampton, Sarah-Blake Morgan and Nate Wimberly contributing from the West Coast, weekend newscasts enjoyed larger audiences than usual and WBTV News at 11 p.m. after Super Bowl 50 won the night, despite taking the air at 12:02 a.m. following the postgame programming and a Late Show with Stephen Colbert Special.  "#WBTVandMe," the latest WBTV news promo that debuted following halftime, reached the audience at one of the highest-rated moments in the broadcast and featured Carolina Panthers All Pro linebacker Thomas Davis and his Defending Dreams Foundation.

On Monday morning following the game, WBTV News This Morning's A25-54 audience was larger than all other local news broadcasts combined 4, boosted in part by WBTV News promotion that aired during one of the pre-kickoff breaks.  WBTV used some of its earlier pregame promotional opportunities to showcase the upcoming "Pardoned by Public Opinion" special report, and used that Super Bowl momentum to deliver another win for WBTV News at 6 p.m. the next day.

For historical perspective, local Super Bowl 50 viewing was 4.6% higher than last year and 12.8% higher than 2004 when the Carolina Panthers made their Super Bowl debut, also on WBTV.  CBS says Super Bowl 50 delivered the 2nd highest ratings nationwide in Super Bowl history.

Source:  Charlotte Nielsen LPM Data, 2010-2016

Source:  Charlotte Nielsen LPM's, 2/7/16

Source: NSI, WRAP Overnights, Live+Same Day: Households – 56 metered markets; A25-54 & Total Viewers – 25 LPM markets

Source:  Charlotte Nielsen LPM's, 2/8/16

About WBTV

WBTV was the first television to sign on in the Carolinas.  Being "On Your Side" for viewers, clients and community is the guiding principle of WBTV. WBTV's image is built on award winning newscasts, professional journalists and community service.

About Raycom Media, Inc.

Raycom Media, an employee-owned company, is one of the nation's largest privately owned broadcasters and owns and/or provides services for 63 television stations in 42 markets and 20 states. Raycom Media owns or provides services for stations covering over 14% of U.S. television households and employs over 4,600 individuals in full and part-time positions. In addition to television stations, Raycom Media owns PureCars (digital ad platform for automotive), Raycom Sports (a marketing, production and events management and distribution company), Tupelo-Honey Productions (a NY-based production company), RTM Productions (a Franklin, TN-based automotive programming production and marketing solutions company), WebStream Sports (an Indianapolis-based, live event production company) and Broadview Media (a post-production/digital signage company based in Montgomery, AL). Raycom Media is headquartered in Montgomery, Alabama.