CHARLOTTE, NC (WBTV) - OCTOBER 19, 2015
Thanks to the incredible generosity of the viewers and businesses in and around Charlotte, WBTV-TV has helped raise $13,858 so far for the American Red Cross and their disaster relief efforts in South Carolina on Wednesday evening. WBTV-TV organized a telethon during its early evening newscasts beginning with WBTV News at 4 p.m. until the conclusion of WBTV Primetime at 7:30 p.m. The broadcast raised $12,058 in under four hours and a special web link on WBTV.com is also accepting donations through October 31, 2015. As of Monday, October 19, web donations added $1,800.
Historic rains have drenched South Carolina, causing rivers and streams to flood and displacing thousands from their homes.
"We stood ready to cover the storm, which initially threatened the Charlotte area," said WBTV Director of News Content Dennis Milligan. "As the danger shifted south, we dispatched WBTV reporters, photographers, meteorologists, producers and managers to assist WIS-TV, our Raycom sister station. Over the course of two weeks, we had more than 15 members of our staff helping cover the story for the people of Columbia, while keeping our viewers informed of the dangers faced by their neighbors."
WBTV-TV continues to help. Staffed by volunteers from the Red Cross, operators collected generous donations from WBTV-TV viewers that will be used for recovery operations that are expected to last long after all of the floodwaters have receded. WBTV-TV is also the official media partner with Harris Teeter grocery stores on an in-store donation campaign that will also benefit the American Red Cross Disaster Relief Fund through October 31, 2015.