You might, however, assume if a company promises your private information is protected, it always will be.
WBTV Cyber Expert, and CEO of cyber security firm Fortalice Solutions, Theresa Payton tells us that isn't always the case.
She uses the bankruptcy case of Radio Shack as an example.
The company vowed it wouldn't sell data it collected without customer's permission. Now Radio Shack is going through bankruptcy and Payton says it has been widely reported it would to sell the personal info of more than 100 million customers to the highest bidder.
Some are fighting the move. Meantime, Payton explains what privacy experts are saying and how you can protect yourself. Her thoughts follow:
Why privacy experts hate this idea:
1. Behavioral studies show that if I know your past behaviors - location, purchases, and activity, that can be an indicator of what you'll do next.
2. This is the modern day digital stalking and RadioShack has broken a promise. If we don't set the right precedent now, this sets the stage for future broken promises.
What can you do?
1. Have unique email addresses
2. Have a "junk" email address that you use for stores with which you shop.