NEW YORK (CNN) – It can survive a fall from space and a swim with sharks, but can GoPro survive Wall Street?
That's the question investors are asking Thursday as the favorite camera makers of extreme sports enthusiasts GoPro hits the market.
GoPro debuted Thursday morning on the NASDAQ, and so far, the answer is yes.
Prior to its initial public offering, priced shares were listed at $24, the higher end of their expected range. The wearable camera maker jumped immediately after initial trading, up over 30 percent by midday.
The IPO raised about $245 million based on a large share of the U.S. camcorder market, 45 percent, and killer sales in 2013 GoPro revenue quadrupled last year to $986 million. That's not bad for a company whose products retail between $200 and $400.
But no IPO is perfect.
GoPro's sales dipped slightly in the beginning of this year, and there is risk from rival tech companies – ones with deeper pockets – who are all developing wearable gear with built-in cameras.
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