Charlotte Hornets unveil new court for 2014-15 NBA season - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC

Charlotte Hornets unveil new court for 2014-15 NBA season

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CHARLOTTE, NC (WBTV) -

The Charlotte Hornets unveiled the team's new playing court for Time Warner Cable Arena on Thursday.

The court, which was revealed online on hornets.com and across all the team's social media platforms, features the team's primary logo at center court, has a cell pattern stained in the wood and includes a teal border and purple free-throw lanes.  

Both baselines have the words "Charlotte Hornets" in the team's font.  The design includes a pair of Buzz City logos inside the three-point line on either end in a show of civic pride, as well as the team's Crown CH logo at center court on the apron.  The Time Warner Cable Arena logo appears twice on the court as it has in the past.

"We are very excited to reveal the design of our playing floor to our fans," said Hornets Sports & Entertainment President & COO Fred Whitfield in the news release.  "We believe the look represents our identity, from the cell pattern on the wood, to the Buzz City logos, to having the full ‘Charlotte Hornets' on the baselines.  We are also pleased to add the logo of our great partner Novant Health as they continue to find ways to make healthcare remarkable."

The Hornets' wood playing surface is constructed from northern hard maple and was manufactured by Cincinnati-based Robbins Sports Surfaces.  

The floor is made up of more than 200 sectional panels, each of which are 4 feet by 8 feet and weigh approximately 175 pounds.  

It features a revolutionary locking system designed to speed up arena changeovers and provide a tight, monolithic appearance.  

The floor is designed to enhance the safety, comfort and performance of the players as it will absorb about 60 percent of a player's impact energy.  

The intent is to provide a surface that allows for exciting play while at the same time reducing wear and tear on the players' bodies.   

As with the team's overall brand identity and uniforms, the court was designed in collaboration with senior executives within the Hornets organization; Jordan Brand, a division of Nike; and the NBA's Global Merchandising Group.

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