Stop washing your jeans, Levi Strauss CEO says - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC

Stop washing your jeans, Levi Strauss CEO says

Posted: Updated:
Levi Strauss CEO Chip Bergh says people should keep that closet staple out of the washing machine. Levi Strauss CEO Chip Bergh says people should keep that closet staple out of the washing machine.
(KCTV) -

It is the age-old debate that has divided denim aficionados.

Now, Levi Strauss CEO Chip Bergh has cleared up once and for all how often people should really wash their jeans.

The jean giant's top boss says people should keep that closet staple out of the washing machine.

Bergh lives by his words in a recent interview with Fortune magazine.

"These are one of my favorite jeans. These jeans are maybe a year old and these have yet to see a washing machine. I know that sounds totally disgusting. I know it does. But believe me, you can spot clean it, you can air dry it and it is fine. I have yet to get a skin disease or anything else. It works," Bergh said.

Berg said Levi's is trying to be the ultimate in "slow fashion." That means long-wear fashion.

But many found his advice gross and believe they would eventually stink.

"I think that is disgusting. I would say I do go a couple days without washing them, so I wouldn't wash every time I wear them. But I think you should wash your clothes for sure," Kansas City resident Jackie Kelly said.

The company is also making new "waterless" jeans. Those jeans will get that acid-wash look without using harsh bleach or chemicals.

The Levi's 501 jean is marking its 141st birthday.

Copyright 2014 KCTV (Meredith Corp.) All rights reserved.

  • WBTV Polls

  • How many times do you wear your jeans before you throw them in the wash?

  • Thank you for participating in our poll. Here are the results so far:

    Once
    10%
    2108 votes
    Twice
    17%
    3789 votes
    Three times
    24%
    5283 votes
    Four or more times
    45%
    10002 votes
    Never
    3%
    668 votes
    I don't wear jeans
    1%
    321 votes
Powered by WorldNow