North Carolina Senate race expected to top spending records - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC

North Carolina Senate race expected to top spending records

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CHARLOTTE, NC (WBTV) -

While North Carolina House Speaker Thom Tillis is perceived to have the best name recognition among GOP senate candidates, Greg Brannon and Mark Harris are also putting their messages out via many media outlets.
 
Knocking off Senator Kay Hagan is the republican goal in this frenzy of big time ad buys.
 
Political science professor Eric Heberlig from the University of North Carolina at Charlotte expects donors and dollars from out of state political action committees.
 
"The candidates aren't going spend the most money in this race, "he said. "They're going to be vastly outspent by outside interest groups pouring money to affect voters in North Carolina."
 
Media outlets could be on the way to a hefty pay day.

Nancy Haynes runs a local ad agency. She has handled political campaigns, and remains concerned about a lack of fiscal transparency.
 
"One thing I would like to see is more disclosure on that money. I'd like to know who the people are not just the name of the organization spending it," she said.
 
The ballot Mecklenburg County Elections supervisor Michael Dickerson has put together has 13 candidates in three parties competing in the senate primary.

"There's an anti-Tillis ad and an anti-Hagan ad that I've already seen," Dickerson said. "Whoever runs the senate could rely on us or one or two other states."

However, Heberlig says at the end of the day it boils down to a simple strategy.
 
"It's gonna a matter of the grassroots turnout of who gets their people to the polls."
 
Observers estimate that spending the North Carolina senate race could top more than 20 million dollars.

Early voting for the North Carolina May Primary begins this week.

The One-Stop Early Voting period begins on Thursday, April 24, and runs through Saturday, May 3 at 1 p.m.

The primary election will be held on Tuesday, May 6.

For Mecklenburg County early voting locations, click here.

For information on candidates running, click here.

For more information on the election, you can visit the North Carolina State Board of Elections website here.

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