Keeping babies safe as they sleep a priority in Tenn. - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC

Keeping babies safe as they sleep a priority in Tenn.

Posted: Updated:
What seems to be a simple task is the reason for a major Tennessee Department of Health campaign. What seems to be a simple task is the reason for a major Tennessee Department of Health campaign.
MEMPHIS, TN -

(WMC-TV) - A Tennessee campaign is ramping up in an effort to prevent more baby deaths as they sleep. By now, you have likely seen a billboard or commercial educating parents on how to keep babies safe as they slumber.

What seems to be a simple task is the reason for a major Tennessee Department of Health campaign.

The hospital room is one of the first places new parents hear about what to do and what not to do while putting a baby to sleep.

"If the baby is sleeping in the bed with someone else, it increases the chance of SIDS or accidental suffocation," cited a commercial produced for the campaign.

It is hoped that such commercials will cut down on the number of tragedies.

The Tennessee Department of Health reports 20 percent of infant deaths in the state can be prevented by safe sleeping practices.

Hospitals are working to help change the statistics.

A book called "Sleep Baby, Safe and Snug" will be given to mothers who give birth in participating hospitals. The book is meant to simply the safety steps by using easy to remember tips like ABC.

A is for babies should sleep Alone.

B is for babies should sleep on their Backs.

C is for babies should sleep in their Cribs.

The state first kicked off the safe sleep campaign in 2012. Two years later, it is just as big of a public health priority as it was when it launched.

Copyright 2014 WMC-TV. All rights reserved.
Powered by WorldNow