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SAN MATEO, Calif., Oct. 10, 2013 /PRNewswire/ -- Viralheat, the social media marketing suite, announced today that it has updated its social media management suite to include management of LinkedIn Company Pages and Groups, seamlessly bringing social to the enterprise business. This integration, which allows businesses to monitor, manage, and pull analytics for personal pages, company pages, and groups, follows Viralheat's release of Instagram monitoring and analytics last month. These additions allow companies to integrate the popular business social network and photo/video sharing platform as part of a larger social media marketing plan.
Businesses can connect LinkedIn account(s) to the Viralheat platform where they can view complete feeds for individual pages, company pages, and groups. From these feeds, users have the same options they have on the LinkedIn native site – they can like posts, view conversations, and engage through posting comments. Users can also publish to any of the connected LinkedIn accounts or groups using Viralheat's advanced publishing suite to: schedule in advance, share an image, include a link, and more. LinkedIn analytics include: top message type; most popular link by engagement or count; total connections; most active groups; top groups by size; group connections by location, industry, position, company, etc.; and much more.
"Many companies are not taking advantage of LinkedIn's social sharing and engagement capabilities," said Jasmine Sandler, LinkedIn expert and author of "Branding & Sales: The LinkedIn Way." "Viralheat's addition of LinkedIn Company Pages and Groups makes it extremely easy for businesses to stay connected and engaged on LinkedIn while also giving a detailed overview of their network's makeup and growth. I use it regularly to publish content to my personal and company page, keep up with my connections' updates, and keep an eye on my network activity."
In addition to LinkedIn, enterprise businesses can use Viralheat's Instagram integration to bring social to the forefront of their marketing campaigns.
Businesses can connect their Instagram accounts to view and engage with their feed as well as pull analytics for their accounts including: number of posts, number of followers/following, sentiment, top hashtags, and more. In addition, Viralheat's advanced monitoring capabilities allow users to see Instagram analytics surrounding their chosen topic profiles and keywords that include: number of posts, total impact, influencers by posts and impact, total likes and comments, top mentions, sentiment, top hashtags, and more.
"We incorporated Instagram into our platform so our clients could take advantage of one of today's fastest growing social media platforms," said Viralheat CTO and co-founder, Vishal Sankhla. "Instagram users are constantly tagging or hashtagging their posts with the name and/or location of the brand, product, or business in their post, creating an opportunity for businesses to directly engage with their audiences. In turn, business and brands are increasingly using Instagram to develop a relationship with their target audiences, give a glimpse inside the brand, and promote and showcase new products or service."
Brands can use Viralheat's Instagram integration to monitor their performance on the popular platform, identify the most popular content, locate and engage with relevant conversations, and analyze the strengths and weaknesses of its social media marketing strategy.
The LinkedIn and Instagram integrations are available on all Enterprise plans. More details about the Viralheat Enterprise plan can be found at www.viralheat.com/enterprise.
Viralheat is the social media marketing suite that makes it easy for you to manage social and put it to work for your business. Trusted by more than 20,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement, analytics, and more. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve. Viralheat is headquartered in San Mateo, Calif. For more information, visit www.viralheat.com.
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