Ellis Jewelers celebrates landmark anniversary - | WBTV Charlotte

Ellis Jewelers celebrates landmark anniversary

CONCORD, NC (WBTV) -

In downtown Concord, Ellis Jewelers turns sixty years old this month. Not a lot of businesses - big or small - reach that distinction.

Dan Levinson started working here as a boy.

"Sweeping, taking out the garbage," he says.

Now he runs the place.

"If you ever lose sight of why you're here," Levinson says, "it's these people who come through the door every day."

Levinson says the secret to the store's successful longevity started with a strong family bond that quickly enveloped the Concord community.

"Ultimately every day when I come into work and someone comes in the door, I'm like thank you thank you thank you because its truly Cabarrus County, this community that has supported my Dad and me and our family for sixty years," he says.

Levinson's father, Ellis, opened the doors here in 1953.

"I just watched my father," he says. "You know, in life, kids learn good things or bad things from you but they're watching you, and I watched my father all these years and he did anything that needed to be done."

That encompassed everything from selling fine jewelry to taking the very best care of customers.

"We just took care of people," Levinson says. "We took an interest in who they are. We took an interest in their family. We had fun with them."

An old shot of opening day kind of looks like a family reunion photo...it's an image that Levinson wants to hold on to.

"The best thing is the generational business where we've got three and four generations of families, Melissa, that still shop here," he says.

Mary Lee is a loyal customer. "I love the hometown feel, and the ownership is wonderful and awesome," she says. "Its makes you feel very special."

Ellis retired back in 2002 - but he'll be back in the store to celebrate with his son.

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