Why Sharknado's social buzz won't rain ratings for Syfy - | WBTV Charlotte

Why Sharknado's social buzz won't rain ratings for Syfy

Syfy hit social media gold with Sharknado, a campy movie that was trending on Twitter and flooding Facebook feeds, but likely won't amount to any ratings bonanza.

The movie had all the makings of a social media phenomenon even before it aired. After all, who can pass up a name like Sharknado, an incredible poster and a violent trailer that would make Hollywood's brightest admit they wanted to be part of this guilty pleasure. It had sharks, tornadoes and Tara Reid, not to mention former Beverly Hills 90210 star Ian Ziering.

The b-movie delivered all the ridiculousness the hype predicted with lines like, "Instead of letting live sharks rain down on people, we're going to get in that chopper and throw bombs into the tornadoes," and "Sharks. I never saw that coming."

Comics and celebrities jumped on the bandwagon, as well. Patton Oswalt tweeted, "Just got a call from the 2nd A.D. on the movie I'm filming. Call time canceled tomorrow. ALL movies canceled. It's done. ." Or, as Mia Farrow tweeted, "Omg omg OMG ."

However, don't expect Sharknado to overtake the Avengers. The problem with campy b-movies is they lack widespread appeal and despite quotable lines and plenty of punch line fodder, they rarely bring in large crowds. For example, Snakes on a Plane became a pop-culture mainstay but was considered a box office dud.

Syfy recently got buzz for another campy original, Chupacabra vs. the Alamo. Great title, Erik Estrada of CHiPs fame, and a novel premise couldn't deliver big ratings. The March 23 premiere got a 0.3 rating in adults 18-49.

Sharknado will likely do much better than that, but its greatest value may be in getting Syfy some buzz on social media. Plus, it's better than the Harlem Shake.

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