The Cincinnati Reds blew away the competition in Head & Shoulders #Whiff campaign, winning a $10,000 donation for the Reds Community Fund for the month of June.
The campaign encourages fans to tweet #Whiff and @[MLB Club name] for every strikeout.
Beginning Opening Day, Proctor & Gamble's Head & Shoulders pledged to donate $1 for each MLB strikeout to the Reviving Baseball in Inner Cities (RBI) program, which provides inner-city youth an opportunity to learn and enjoy the game of baseball.
Each month, the MLB Club with the most tweets earns an additional $10,000 for their local RBI league.
Learn more about the Reds Community Fund and RBI program here: http://www.redsyouthbaseball.org/pages/default2.asp?active_page_id=78
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