When the Champions Tour comes back to Conover in October, the event will be known as the Greater Hickory Kia Classic at Rock Barn.
A new logo was unveiled today at Rock Barn Golf & Spa. There will also soon be a launch of an updated website for the event in the coming weeks.
Kia Motors has been associated with the tournament since 2006, but increased its sponsorship commitment this year thus the name change.
This year will be the 11th Greater Hickory Kia Classic and it will take place October 14-20 on the Jones Course at Rock Barn Golf and Spa.
Fred Funk is the defending champ of this event that has had its share of big names win the title including Craig Stadler and Jay Haas.
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