Wedding planning on Pinterest - | WBTV Charlotte

Wedding planning on Pinterest

CHARLOTTE, NC (WBTV) -

There are no more guessing games when Amy Craparo is creating a wedding cake.

Instead of looking through magazine clippings or listening to clients describing what they want, the owner of Wow Factor Cakes uses another tool.

"It's very hard for some folks to do that to verbalize actually what they're looking," says Amy.

"When brides send over their pinterest inspiration board, before they even walk through the door I have an idea of that what they are looking for."

Pinterest is a free web site where users "pin" photos of items to their photo collection.

"People are very visual so the more visual images you get in front of clients the better it is," says Amy.

The photos can be organized under specific topics, such as wedding dresses or cakes.

Then other users can see the photos and re-pin the ones they like to their own Pinterest accounts. 

Amy says the site has revolutionized wedding planning for the better.

"Because it's so visual, because you get a sense of every aspect of the wedding planning, their dress, their decor their color palette," says Amy.

With Pinterest she is not only creating more detailed cakes, Amy is also creating more clientele.

"To get our work out there, to see what others are doing in the industry, to keep up on trends."

According to Nielsen,  approximately 68 percent of the site's users are female, and nearly one-third of those women are ages 25 to 34.

So it's no wonder Pinterest seems to be booming with the wedding industry.

 

Copyright 2013 WBTV. All rights reserved.

  • Local NewsMore>>

  • Mint Hill neighbors say fire hydrants needed after massive blaze

    Mint Hill neighbors say fire hydrants needed after massive blaze

    Saturday, March 25 2017 11:43 PM EDT2017-03-26 03:43:02 GMT
    (Christian Flores | WBTV)(Christian Flores | WBTV)

    After a Mint Hill family is now without a home after a massive fire Friday night, neighbors said the damage to the home could have been minimized, if one of their long-time concerns had been addressed. Neighbors told WBTV there are no fire hydrants in their neighborhood. The fire happened around 8 Friday night, at a home on Saffir Court. According to fire officials at the scene, the closest fire hydrant was almost a mile away. "We watched them set up the portab...

    More >>

    After a Mint Hill family is now without a home after a massive fire Friday night, neighbors said the damage to the home could have been minimized, if one of their long-time concerns had been addressed. Neighbors told WBTV there are no fire hydrants in their neighborhood. The fire happened around 8 Friday night, at a home on Saffir Court. According to fire officials at the scene, the closest fire hydrant was almost a mile away. "We watched them set up the portab...

    More >>
  • Two people killed in crash on I-77 SB in Chester County

    Two people killed in crash on I-77 SB in Chester County

    Saturday, March 25 2017 5:50 PM EDT2017-03-25 21:50:45 GMT
    (Jordan Sawyers | WBTV)(Jordan Sawyers | WBTV)

    The wreck happened on I-77 southbound at mile marker 68.

    More >>

    The wreck happened on I-77 southbound at mile marker 68.

    More >>
  • Molly's Kids: 15-year-old now living with pediatric MS

    Molly's Kids: 15-year-old now living with pediatric MS

    Saturday, March 25 2017 6:49 PM EDT2017-03-25 22:49:09 GMT

    Sarah is a sophomore who makes straight A’s at McDowell Early College. She is from the small town of Dysartsville and was diagnosed with pediatric multiple sclerosis in July of last year.

    More >>

    Sarah is a sophomore who makes straight A’s at McDowell Early College. She is from the small town of Dysartsville and was diagnosed with pediatric multiple sclerosis in July of last year.

    More >>
Powered by Frankly