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Presbyterian Hospital will become Novant Health Presbyterian Medical Center as of April 17, Novant Health announced Tuesday.
The change is part of a strategic plan to unify all facilities in the system under the umbrella name, Novant Health.
"In 2013, the system will unite its four-state footprint by executing a strategic branding plan to tie together the multiple, distributed points of care across the region and commits to its patients and communities to make healthcare remarkable," the release states.
Formed in 1997, Novant Health has grown from four to 13 acute care facilities, more than 100 outpatient facilities and over 350 physician practice facilities in four states.
"Over the past 15 years, Novant Health has grown into a sizeable regional health system," said Carl Armato, president and CEO of Novant Health. "In 2013, we will formally join our system under one brand to better serve our communities and bring efficiencies to our operations. Together, our employees and physician partners will unify to create an unmatched healthcare experience for our patients."
The company says the strategic branding plan ties to Novant Health's commitment to reinvent the healthcare experience by making it more convenient, easier to access, and more affordable so patients can focus on getting better and staying healthy.
Another step in this strategic plan includes open access for patients. Real-time online appointment scheduling, E-visits, and collaborative patient-clinician care are all part of the unified system strategy, officials told WBTV.
"We have made significant progress to transform healthcare, but the next, logical step in our journey is to tie our system together," said Armato. "By unifying under the Novant Health brand, we are signaling to our patients and our communities that whether you seek care at a Novant Health facility in North or South Carolina—or Northern Virginia or Georgia—you should expect an unmatched experience including access when and where our patients want it at an affordable price. We want to make healthcare remarkable. That is our promise."
The organization has also implemented employee engagement strategies as a part of the branding plan. In a first ever system-wide employee leader meeting in February, nearly 1,000 Novant Health leaders met in Charlotte, NC to be trained on the strategic plan.
Along with the brand launch, the system will adopt a new logo, and facility names will change to align to the brand strategy. All 13 hospital facilities will adopt the driving brand name, Novant Health, along with a facility locator.
In our area, aside from Presbyterian Hospital, Presbyterian Hemby Children's Hospital will become Novant Health Hemby Children's Hospital, Presbyterian Hospital Huntersville will become Novant Health Huntersville Medical Center, Presbyterian Hospital Matthews will become Novant Health Matthews Medical Center, and Presbyterian Orthopaedic Hospital will become Novant Health Charlotte Orthopedic Hospital.