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SOURCE: Aptara
New Site Improves User Experience, Sales Process, and Content Management Control
Falls Church, VA (PRWEB) February 20, 2013
Liguori Publications’ new website and eStore that launched last week was designed and built by Aptara, the industry’s leading content technology solutions provider.
Liguori’s previous site and eStore had become outdated and book revenues were suffering. The publisher contracted with Aptara to create a new portal to:
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improve user navigation for helping drive sales
- implement a cleaner, simpler overall site design
- make the content and product inventory easy to manage
“Aptara’s breadth of expertise made this project smoother and easier than we could have hoped,” said Tab Bates, Liguori’s Director of Digital Publishing. “A single partner with a single solution approach made all the difference. Aptara designed and architected the entire website, from its look and feel to the UI and backend eCommerce functionality.”
The new site’s eCommerce functionality includes a shopping cart feature, buyer’s saved preferences, user registration, credit card processing, and integration with Liguori’s fulfillment engine. Built on the Magento platform, it enables Liguori to quickly and easily manage their product inventory, promotions, and payment cycles.
“Our content technologists and industry-specific designers considered the users’ needs and Liguori’s business goals from the outset,” said Dev Ganesan, Aptara’s President & CEO, “then engineered and implemented a new site in only 6 months, with user-friendly interfaces and new streamlined processes for readers to easily search, retrieve and pay for their favorite books and eBooks.”
About Aptara
Aptara enriches content for capitalizing on all digital mediums. Providing full content lifecycle production – from content creation and design, to new media enhancements, content technology solutions, and production for all mobile devices and platforms – Aptara develops innovative digital products that deliver content how, when, and where recipients want it, while providing publishers renewed agility and revenue opportunities. Serving the 10 largest publishers in the world, Aptara is a US-based company founded in 1988 around its unique publishing technical expertise. Our over 5,600 professionals are deployed globally to help content providers create, enrich, publish, monetize, and manage their assets in the digital age.
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