SOURCE: Digital Marketing Labs, LLC
The latest Digital Marketer blog post shared opinions on the recent decision to end the Daily tablet app.
Austin, TX (PRWEB) December 09, 2012
The most recent Digital Marketer blog post wrote about News Corp.’s decision to end their tablet-only app “The Daily,” a widely-read but ultimately unsuccessful venture, according to Managing Editor and lead blogger Josh Loposer.
The problems, according to Loposer, were complex despite 100 thousand subscribers and a 98%subscription renewal rate.
“It basically boils down to a paradox that was directly linked to the publication’s primary innovation — “The Daily” was a tablet-only publication, even though it needed a much larger audience to survive,” Loposer wrote.
Limiting themselves to the strictly-tablet arena, in Loposer’s opinion, was one of the main issues in its eventual downfall.
“If you read The Daily, you know that it’s a well-designed app with good functionality. If that experience could have been mirrored on the web a year ago, it may have been able to overcome the $30M a year loss that it was generating. For some reason, ‘The Daily’ refused to re-imagine itself as a cross-platform app,” said Loposer in the blog.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebDigital-Marketer-blog/The-Daily/prweb10217229.htm