Small Business Saturday a success according to SouthEnd shop own - | WBTV Charlotte

Small Business Saturday a success according to SouthEnd shop owners


The day between Black Friday and Cyber Monday is the chance to spend your money at locally owned businesses.

It's a time when owners of local stores are hoping to cash in on the billions spent on holiday shopping.

The movement to "shop small" is in its third year. American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. According to their website, more than 100 million people came out to shop at independently-owned small businesses last year. 

It's the second Small Business Saturday for places like The Boulevard at South End and the Savory Spice Shop.

According to the Director of Historic South End Ted Boyd, there are around 870 small businesses in South End alone.

In a video promoting the day, Mayor Anthony Foxx says small businesses make up 90 percent of Charlotte companies.

"[It's] just a way to show people that yes you can shop in your community and find almost everything you need in a small business," The Boulevard's Jennifer Branham said.

"I think it's starting to get in peoples' minds more and have a impact..I think people think about their dollar a little bit more," Boyd said.

To be just as successful on this day, small business owners say they have to be savvy advertisers. Many take to social media, pushing promotions on sites like Facebook and Twitter.



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