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Several retailers are bumping up their Black Friday sales to some of the earliest start times yet.
The decision to open stores on Thanksgiving night is getting some passionate reactions from both consumers and retail employees.
Wal-Mart, Sears, and Toys R Us are among the retailers opening their doors at 8pm on Thanksgiving night. Target will open at 9pm.
"We're a 'family' kind of family," said Robin Foutz. "We like to hang out together on the holidays."
She and her husband Nate will not be bundled up outside a big box store on Thanksgiving night.
"It just seems to take away from the importance of what the holiday is about," said Robin.
Nate thinks retailers are going down a slippery slope by bumping up start times each year.
"What's the end point?" he asked. "Is it going to be Black Thursday? It's Thanksgiving, not Black Friday eve."
Some shoppers at Southpark Mall, including Herman and Patricia Little have a different opinion.
"I think the appetite changes from food to spending money," said Herman Little.
And he's ok with it. So is his wife, who plans go out shopping with a group of women on Thanksgiving night while the men watch football.
Many shoppers will still be digesting their turkey dinners as they shop straight through the night, but the super-early start times are making some retail workers lose their appetites.
A Target employee in California created a petition on change.org asking for consumers and retail workers to demand Target stay closed on Thanksgiving day. Almost 230,000 people had signed as of Friday.
WBTV asked Target if it had a response to the petition. A spokeswoman sent the following statement:
"Target's opening time was carefully evaluated with our guests, team and the business in mind. Across the country, team member preferences were considered in creating our store staffing schedules. Thanksgiving weekend is one of the busiest of the year, and we appreciate our Target team's flexibility on this weekend and throughout the holiday season." - Molly Snyder, Target
Shoppers and retail workers who spoke with WBTV all seemed to agree on one point: the most effective way to voice your opinion on Thanksgiving day shopping is with your dollar.