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Charlotte's Historic South End is rising to new heights, as new businesses and residents move in.
"Before, a lot of people didn't talk about South End," said resident and business owner Tinesha Matthews, who co-owns Revolution Ego salon inside Sola Salons off South Blvd.
"Now it's like the hot place to be. I love it because it kind of gives you the feel of downtown but then you still have a separate entity, so you can be in your neighborhood and everything you need is right there," said Matthews.
That's something she couldn't have said ten to fifteen years ago.
"This was a slum," said UNC-Charlotte Urban Institute consultant Bill McCoy. "Where we're standing right now was a slum of the worst kinds."
At the time, then-Charlotte Mayor Pat McCrory had a special nickname for places like South Boulevard: "Corridors of crap."
"What happened to these so-called 'corridors of crap,' if you want to use the McCrory term, is that they developed as a single use corridor. It was all retail or commercial," said McCoy.
That's not the case anymore.
"Right now we have almost $200 million of economic development happening in just apartments. That doesn't include the proposed Publix or the animal hospital they're building," said Ted Boyd, director of Historic South End for Charlotte Center City Partners.
These days, more people are calling the South End home. In fact, half a dozen new apartment complexes are in the works, and new businesses are popping up in anticipation of the influx of residents.
Good Bottle Co. is one of those new businesses. It moved into a space off Remount Rd. just five weeks ago and is already seeing regular patrons who come to pick up some beer or stay for a tasting.
Just about everyone who lives or works in the South End credits the Lynx Blue Line with the neighborhood's success. Since 2007 the light rail has transported residents, workers, and visitors to and from the area. Now, business owners hope more of those visitors will decide to call the Historic South End "home."