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When it comes to the presidential election, there were a lot of disappointed Republicans Tuesday night.
And Wednesday morning began the analysis campaign. What does the party have to do to win the White House four years from now?
Dr. Curtis Ellis--a Political Science professor at Auburn University Montgomery--believes one thing played a big role.
"If you were following the polls, the first thing you picked up on is that Governor Romney was not winning any of the swing states," says Ellis.
Ellis says the swing states--like Ohio, Florida and Virginia for instance--typically have larger and more diverse populations mainly due to their larger cities.
And that any presidential candidate must keep that top of mind.
"You're going to have to appeal to a broader stroke of the populace that they were for some reason unable to connect with this time," adds Ellis.
He says based on early statistics, Romney's campaign failed to reach an ever growing population of minority voters.
Take Virginia for instance.
Dr. Ellis says 90% of minority voters there chose President Barack Obama.
"African Americans, Hispanics, single women," adds Ellis.
Ellis admits because President Obama is African American, he immediately appeals to minority voters.
"There is a connection to the community. There are cultural differences that they can represent better or at least people believe they can represent better."
So what does that mean for the Republican party's strategies moving forward?
Do they need a new way to connect to these voters?
"They clearly believe that they have a story, that they have a position that should appeal to some of these demographics and what they have to decide is whether or not that's true and they're not communicating it well or if there's a new story they're going to have to choose to tell."
Ellis believes Republicans can reach these minority voters better simply by allowing Latino or African Americans within the party to become spokespersons.
However, he does believe the Republican party has some decisions to make when it comes to their message.
Dr. Ellis also told us he doesn't think America is as politically divided as it seems. He says evidence shows more and more people are voting for the person--not the party.