Have you noticed the words, "I'm sorry" tend to ring insincere more often than not?
Why is that?
Our communications coach, Marcia Brandwynne, says there are key ingredients to a good apology.
"Most of us are terrible at saying we're sorry," says Marcia. "We do it because we hope it will get us over a bad situation. But most of the time, if we haven't really thought about our behavior and why it made someone unhappy, then we haven't really taken the apology to heart. And it shows!"
Before you apologize, if you really want to fix a problem with someone, you need to know the unwritten rules for apologies.
"It's hard to say, 'I'm sorry,'" says Marcia. "It takes moral courage. But the simple trick to saying you're sorry is to really mean it."
Copyright 2012 America Now. All rights reserved.