Halloween "Booze It & Lose It" Campaign kicks off - WBTV 3 News, Weather, Sports, and Traffic for Charlotte, NC

Halloween "Booze It & Lose It" Campaign kicks off

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CHARLOTTE, NC (WBTV) -

If you're think about drinking and driving this Halloween, don't.

Law enforcement agencies around North Carolina joined the North Carolina Highway Patrol Thursday for the 2012 Halloween "Booze It & Lose It" campaign kickoff.

Throughout the campaign, drivers will notice more officers on the roads - stepped up checkpoints - and more patrols. It's an effort to keep impaired revelers off the roads, and allow everyone to enjoy the holiday.

But Halloween just isn't for kids anymore. It's become a billion dollar industry.

According to USA Today, eight billion dollars is expected to be spent on the holiday this year.

"It's the social event of the season," said Greg James who works for Morris Costumes on Monroe Road in south Charlotte. "They're willing to spend the money on costumes and makeup."

Consumers will spend an average of $123 this year compared to just $53 last year.

And more adults than ever plan to celebrate the ghoulish holiday. When the National Consumer Federation surveyed adults five years ago, only 52.5 percent planned to celebrate the holiday. This year, that number jumped to 71.2 percent.

So what's behind the adultification of Halloween?

Josh Miller, who was costume shopping at Morris Costumes Thursday, offered this simple explanation.

"It's a chance for adults to be come a kid again," he said. "It brings out the nostalgia in you."

As for drinking and driving, Miller said he won't be taking any chances while partying this weekend.

"I live close to uptown so I will be walking," he said. "But if you don't have a DD, get one."

During the 2011 campaign, officers statewide charged more than 750 motorists with DWI.

The 2012 Halloween campaign runs through October 31. The Thanksgiving "Click It or Ticket" campaign starts November 19.

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