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Duke Energy Monday unveiled a new corporate logo representing a new identity for the nation's largest electric utility following its merger with Progress Energy in July.
The logo was developed internally and will be used by the company with customers in early 2013.
"The logo represents a new beginning for a unified and stronger Duke Energy," said Jim Rogers, chairman, president and CEO. "It also recognizes the rich histories of both Duke Energy and Progress Energy, reflecting the image of a world-class energy company."
The colors of the new logo reflect Duke Energy's commitment to sustainability, technology and energy efficiency.
"The new logo depicts forward motion, representing energy for the future," said Ginny Mackin, Duke Energy's chief communications officer. "It draws on elements from the legacy companies' logos: Progress Energy's ‘star' and the ‘swoosh' in Duke Energy's ‘D.'"
Duke Energy will roll out the logo on company signs, vehicles and other locations starting in March 2013 in Indiana, Ohio, and Kentucky, as well as those areas of North Carolina and South Carolina served by legacy Duke Energy prior to the merger.
In April 2013, the company will roll out the logo in Florida, as well as those areas of North Carolina and South Carolina served by legacy Progress Energy before the merger.
Also in April, two former Progress Energy units will change names. Progress Energy Florida will adopt the Duke Energy name. Progress Energy Carolinas will become Duke Energy Progress.
To minimize customer confusion, Duke Energy Progress will use a modified version of the new logo that includes the word "Progress" – to differentiate it from Duke Energy Carolinas, which serves customers in different areas of North Carolina and South Carolina.
The existing Duke Energy and Progress Energy logos will continue to be used in all regions until the early 2013 rollout dates. To make changes as seamless as possible for customers, a series of communications will be sent to them for two months before the rollout.
Duke Energy is the largest electric power holding company in the United States with more than $100 billion in total assets. Its regulated utility operations serve approximately 7.1 million electric customers located in six states in the Southeast and Midwest. Its commercial power and international business segments own and operate diverse power generation assets in North America and Latin America, including a growing portfolio of renewable energy assets in the United States.
Headquartered in Charlotte, N.C., Duke Energy is a Fortune 250 company traded on the New York Stock Exchange under the symbol DUK.