CHARLOTTE, NC (WBTV) -- Several stores opening Friday at midnight are expecting even bigger Black Friday crowds this year. In part, that's because fewer stores will be open at that hour to spread out the shoppers.
Iman Deberry loves the excitement, but as logistics manager for the Pineville Target, there is real responsibility to keep shoppers safe.
"We've had to bulk up more because we don't know what we're looking for," she said. "In years past, we knew what to expect at 4:00 am," said Deberry.
Target is one of many retailers that hired off-duty police, extra security and required more in-house training.
On any weekday afternoon, there might be 200 shoppers inside the store. However, there might be four times that many waiting to get inside Friday morning.
"I'm a night owl, so I think midnight might be easier, if you have childcare!" said shopper Jessica Sutton.
Federal regulators have asked retailers to add extra security this year. The guidelines include passing out wristbands, setting up barricades, communicating more with shoppers before the doors open and having staff strategically placed inside the stores.
Target says they're ready.