KANNAPOLIS - Even during a tough economy it seems nothing drives success like success.
That's certainly the case for Sprint Cup driver Tony Stewart.
On Tuesday Stewart announced that his team has signed Mobil 1 as a major sponsor to replace the departing Old Spice brand for the 2011 Sprint Cup season.
"I think I could sell a rock in a shoe box right now, I think I could do it," Stewart told WBTV.
Stewart won Sunday's race in California, and has to be considered a favorite for this week's Bank of America 500 at Charlotte Motor Speedway.
"NASCAR fans are more interested in automotive maintenance, oil, things like that," said Mobil 1 Brand manager Rebecca Rahaim. "To support the sport they love is a key part of what the Mobil 1 brand is all about."