Breast Cancer marketing gets clever

By Kristen Hampton - bio l email

CHARLOTTE, NC (WBTV) - If you're driving down 7th street in Charlotte, you'll notice a pink porta-potty looking building right in front of Hawthorne's Pizza.

It's actually not a potty, but a new and creative way to get people to notice and donate money to Carolina Breast Friends Project Pink House.

It's just the latest in strategies to get the word out about breast cancer and to raise money for research and victim's.

Check out the story to see other ways Charlotte area friends are getting the cause the attention it deserves.