Charlotte, NC (WBTV) – Americans shell out billions of dollars annually in our quest to be beautiful.
According to a recent report, women are spending almost $100 a month for their make-up and hair needs.
We wanted to know if you could skip the high-end, make-up counters and find quality make-up for a fraction of the cost.
Maureen Biggs-Royale has worked for many years with expensive cosmetic brands as a make-up artist.
Biggs-Royale said she finds many of her favorite tools at her local drug store.
"One of my favorite products that I use on myself is Wet n' Wild," said Biggs-Royale. "It's easy and affordable".
Wet n' Wild has been in business for 30 years. The make-up company recently went through a brand makeover, offering more trendy products and colors to appeal to a wider audience.
"Every woman should be able to go out and buy make up," Biggs-Royale said. "It is a very important part of your accessory because it makes you feel beautiful and look beautiful and you don't have to go broke doing it."
Rimmel from London is another line that Royale uses on a regular basis. She finds the quality and price right on target.
"The Rimmel powder is, again, very affordable, only $5. See the coverage you get?" she said.
As more of us look for ways to trim our budgets and save, you might want to take a stroll through the make-up aisle at your local drug store. You might be surprised what you find.
We wanted to try some of the Royale's favorite products WBTV Executive Producer Kim Saxon.
Saxon is a busy working mother of four who doesn't have a lot of time or money to waste on make-up.
When we first invited Saxon to participate she was not convinced our Stretching Your Dollar experiment would save her money.
"I already wear drug store make up and I thought I was buying the inexpensive stuff," she said.
Saxon was surprised. The products Biggs-Royale used were in fact less expensive than the make-up Saxon has been wearing for years.
Royale has one piece of advice for every woman.
"Don't skimp on skin care," she said.
Biggs-Royale says if you spend your money on quality skin care products, make-up is just icing.
"Just like make-up, you can find lots of great skin care products at your local drug store," Biggs-Royale said. "It is important to develop a routine for your skin and stick to it."