VALDESE, NC (WBTV) - People scream it out their car windows as they travel down I-40 just as they get to exit 113. Valdese!
The phrase has developed a cult-like following, that's why Paramount Ford has been using it in commercials for years.
But the popularity benefits spill right over into the Valdese town limits. Mayor James Hatley says it paints a nice picture of the Burke County town.
We found just about every person in Valdese knows to throw their arms in the air when saying the name. It's brought good business to Paramount Ford, and good fun to Burke County.